This workshop focuses on your entrepreneurial identity and a holistic view of your start-up. Who do you want to be as an entrepreneur and what attitude do you want to work with? What do you stand for – and what don’t you stand for? How do you create sustainable and authentic connections with your customers and community? Which narratives and communication strategies help to make your work more visible and retain people in the long term? Where might stumbling blocks lie and where can you get support?
An interactive workshop for strategic considerations and sharing experiences! Together we develop approaches to form a clear corporate identity and link it strategically to the respective target group.
The lecturer:
Paul Rieth works as an audience strategist, marketing and crowdfunding consultant and producer in Berlin. With his agency GET YOUR CROWD, he offers consulting and workshops on audience design, storytelling marketing and crowdfunding for companies, organizations and individuals and produces various video formats. He regularly gives lectures and presentations at universities and film festivals. He is a lecturer and consultant for audience design and marketing for the TorinoFilmLab and the Documentary Campus Masterschool. He is the author of the reference book DOK & CROWD on the financing and distribution of documentary films. From 2021 to 2024 he worked at the Film University Babelsberg in the field of Audience Design, Innovation and Entrepreneurship. Further information: www.paulrieth.de.
* Please note that our free offers require formal registration as they are funded by the state of Saxony-Anhalt and the European Social Fund for Germany (ESF).
April 25 // 11 a.m. – 3 p.m. // Workshop “From creative mind to successful entrepreneur” | How does entrepreneurship work and what does it involve? An interactive workshop with Paul Rieth // www.paulrieth.de
Date: April 25, 2025